QR Codes and Magazines
Monday, June 23 2014 @ 09:16 am CDT
Contributed by: magazine
Why are QR Codes becoming so popular and are now commonly seen in many consumer magazines?
#1 They are free and simple to create
#2 They are free and simple to use
#3 They are accessible to every brand marketer and advertiser
#4 Creating QR Codes requires no special technology
#5 It can direct readers to a special campaign or specific page
#6 The QR code can track which lists, pages, or other slices of your marketing get the hits and are most effective.
The use of these 2D barcodes and other image recognition technologies to connect printed pieces to readers mobile devices is exploding. When it comes to advertising, the QR Code is quickly growing to become king of them all. There has been a continual and steady growth in consumer magazine scanning behavior. Activated pages grew 150% in the magazines recently surveyed. The survey covered a wide variety of technologies including QR Codes and image recognition. In editorial pages, the number one activation type was image recognition. In advertising pages, it was QR Codes.
Some very simple best tips for taking advantage of QR Codes in your magazines:
Point to Web pages specific to the campaign, not to a corporate main site.
Mobile-optimize all pages.
Make the code worth scanning. The reader should find something of value on the page, whether it’s a discount, “how-to” video, or relevant product information and customer reviews.
Follow the guidelines for the best practices in optimizing QR Code readability.
Test your codes before deploying them to make sure everything is working properly.
Are there fancier ways to use QR Codes? Yes, but it can also be as simple as this. Think like the person that will be scanning the code. When they scan it, what will they expect to see? What would be of most value to them? Optimize your QR code for readability, and track your results.