New Hispanic Magazine for Moms
Wednesday, June 25 2014 @ 12:24 pm CDT
Contributed by: magazine
Leading magazine publisher Meredith announced Tuesday that it plans to launch a new magazine aimed at second-generation Hispanic moms.
The new English-language magazine will take the brand 'Parents' Latina and is schedule to debut in the spring of 2015 and appear as a quarterly. Meredith already owns Parents and publishes the Spanish-language Ser Padres eight times a year.
Census data shows that one out of four children born in the US is Hispanic and that will grow to one out of three by 2030, according to the company.
Parents Latina should have tremendous appeal to the growing market of second generation Hispanic moms, who crave cultural relevance in their media but prefer to consume in English.
No editors have yet been tapped for the new magazine, which will have a guaranteed rate base circulation of 700,000.
Meredith also announced that it is scuttling Ladies' Home Journal as a monthly after the current issue.