Discussing magazine creation, catalogs and other industry information

Welcome to MagazinePublisher Blog
Wednesday, November 22 2017 @ 03:21 am CST

Print Magazines Are Not Zombies

GeeklogPrint Magazines are not Zombies

The 'dark side' seems to be a popular subject these days with vampires, demons, and zombies. But if everyone who proclaimed the death of the print magazine years ago has today been transformed into fictional screen writers. Over the past two years there have been more magazine launches than closures. Some high profile title closures tend to capture the lime light and fuel the dooms sayers. However, reality is there are a lot of print magazine zombies out there being very successful and now even multiplying.

Remember the original sit down pizza parlors? The carry our pizza craze was going to put them out of business. Then the delivery craze was going to put them out of business. Then the take and bake and grocery stores were going to put them out of business. Well today there are more sit down pizza parlors then ever. People are still enjoying their pasta favorites in a variety of ways - all successfully and expanding the overall market.

Thereís a lot of positive talk about magazines these days ó interestingly, itís coming from the digital developers. Print magazines, are everything online publishers want ó they stand for something with their audiences, they have established rates based on a long tradition of buying and selling. The publisher can artificially limit supply by cutting pages. The print magazine-reading experience is different. Magazines may be losing circulation as some readers slowly shift online, but a printed magazine is still the ultimate engagement vehicle. People are more focused when reading print than when listening to radio or watching TV.

Meanwhile, online publishing is heading for trouble. Desktop ad spending is flat and falling as consumers shift to apps and mobile devices. Even Yahoo is rolling out new premium products for 'digital' magazines. There are only so many advertisers who will pay a premium for 'online' magazines given the reading experience is still different from printís. Lately, advertisers are shifting spending out of display and into video and programmatic advertising.

Unless you have a print magazine, and built that content brand - It will be increasingly hard to find a broad active niche to successfully launch and build an on-line magazine version only. The problemís going to be, advertisers are going to be shifting to programmatic, apps, and video.... or the ever newest craze to delivery the entertainment, information and focussed content to capture a market.

Yes- technology is changing and before the apocalypse comes for the printed magazine, it comes back to making a great product with great content - that people understand how to engage in.

I'll have a Large Pepperoni pizza and sit down down with my Car and Driver please.



Story Options

Trackback

Trackback URL for this entry: http://magazinepublisher.com/blog/public_html/trackback.php?id=2014072812555578

No trackback comments for this entry.
Print Magazines Are Not Zombies | 8,410 comments | Create New Account
The following comments are owned by whomever posted them. This site is not responsible for what they say.
Print Magazines Are Not Zombies
Authored by: drug lisinopril on Saturday, June 13 2015 @ 11:17 am CDT
Print Magazines Are Not Zombies
Authored by: cheap clomid online on Saturday, June 13 2015 @ 12:08 pm CDT
Print Magazines Are Not Zombies
Authored by: buy baclofen on Saturday, June 13 2015 @ 01:10 pm CDT
http://buy-baclofen.nu/#8700 buy baclofen online,
Print Magazines Are Not Zombies
Authored by: diclofenac sodium 50mg on Saturday, June 13 2015 @ 02:12 pm CDT
Print Magazines Are Not Zombies
Authored by: checking account with bad credit on Saturday, June 13 2015 @ 02:53 pm CDT
http://checkingaccountbadcredit.ga/#2245 guaranteed bad credit loans no credit check,
Print Magazines Are Not Zombies
Authored by: where to buy amoxicillin on Saturday, June 13 2015 @ 03:43 pm CDT
Print Magazines Are Not Zombies
Authored by: lipinpril on Saturday, June 13 2015 @ 04:03 pm CDT
Print Magazines Are Not Zombies
Authored by: amoxicillin on Saturday, June 13 2015 @ 06:24 pm CDT
Print Magazines Are Not Zombies
Authored by: wellbutrin xl 150mg on Saturday, June 13 2015 @ 06:45 pm CDT
Print Magazines Are Not Zombies
Authored by: easy payday loans direct lenders on Sunday, June 14 2015 @ 12:07 am CDT
http://easypaydayloansdirectlenders.ga/#5603 payday loans online bad credit,
Print Magazines Are Not Zombies
Authored by: generic provera on Sunday, June 14 2015 @ 12:27 am CDT
Print Magazines Are Not Zombies
Authored by: abilify buy online on Sunday, June 14 2015 @ 01:30 am CDT
Print Magazines Are Not Zombies
Authored by: crestor on Sunday, June 14 2015 @ 04:37 am CDT
Print Magazines Are Not Zombies
Authored by: cipro hc otic on Sunday, June 14 2015 @ 04:47 am CDT
5
Authored by: buy septra ds 800/160 mg online on Sunday, June 14 2015 @ 06:41 am CDT
Print Magazines Are Not Zombies
Authored by: cafergot tablets on Sunday, June 14 2015 @ 07:33 am CDT
http://cafergottablets.nu/#3187 cafergot & internet pharmacy,
Print Magazines Are Not Zombies
Authored by: tetracyclene on Sunday, June 14 2015 @ 08:14 am CDT
Print Magazines Are Not Zombies
Authored by: generic acyclovir online on Sunday, June 14 2015 @ 09:05 am CDT
Print Magazines Are Not Zombies
Authored by: cialis on Sunday, June 14 2015 @ 09:57 am CDT
http://cialis-professional.cf/#7639 cialis professional 20 mg,
Print Magazines Are Not Zombies
Authored by: cialis on Sunday, June 14 2015 @ 10:28 am CDT
Print Magazines Are Not Zombies
Authored by: generic acomplia on Sunday, June 14 2015 @ 11:00 am CDT
Print Magazines Are Not Zombies
Authored by: metformin on Sunday, June 14 2015 @ 11:22 am CDT
Print Magazines Are Not Zombies
Authored by: allopurinal on Sunday, June 14 2015 @ 11:32 am CDT
Print Magazines Are Not Zombies
Authored by: antabuse on Sunday, June 14 2015 @ 12:35 pm CDT
Print Magazines Are Not Zombies
Authored by: methotrexate generic on Sunday, June 14 2015 @ 12:45 pm CDT
http://genericmethotrexate.biz/#7930 medication methotrexate,
Print Magazines Are Not Zombies
Authored by: clomid cost without insurance on Sunday, June 14 2015 @ 02:18 pm CDT
Print Magazines Are Not Zombies
Authored by: prednisone price on Sunday, June 14 2015 @ 02:49 pm CDT
Print Magazines Are Not Zombies
Authored by: abilify on Sunday, June 14 2015 @ 04:11 pm CDT
Print Magazines Are Not Zombies
Authored by: cialis on Sunday, June 14 2015 @ 04:42 pm CDT
Print Magazines Are Not Zombies
Authored by: antabuse on Sunday, June 14 2015 @ 05:45 pm CDT
Print Magazines Are Not Zombies
Authored by: cheap prednisolne on Sunday, June 14 2015 @ 06:05 pm CDT
Print Magazines Are Not Zombies
Authored by: celebrex on Sunday, June 14 2015 @ 06:58 pm CDT
Print Magazines Are Not Zombies
Authored by: purchase propecia no prescriptio on Sunday, June 14 2015 @ 09:14 pm CDT
http://propecianoprescription.pw/#5323 propecia no prescription,
Print Magazines Are Not Zombies
Authored by: generic neurontin on Sunday, June 14 2015 @ 09:45 pm CDT
http://neurontin300mg.nu/#1472 neurontin generic,
Print Magazines Are Not Zombies
Authored by: cost of celebrex on Sunday, June 14 2015 @ 10:06 pm CDT
http://celebrexnonprescription.pw/#2563 purchase celebrex online,
Print Magazines Are Not Zombies
Authored by: antibiotics zithromax on Monday, June 15 2015 @ 12:11 am CDT
http://buyzithromaxpfizer.ga/#3649 antibiotics zithromax,
Print Magazines Are Not Zombies
Authored by: wellbutrin hcl on Monday, June 15 2015 @ 01:35 am CDT
http://wellbutrinhcl.cf/#3055 price of wellbutrin,
Print Magazines Are Not Zombies
Authored by: related site on Monday, June 15 2015 @ 03:08 am CDT
Print Magazines Are Not Zombies
Authored by: generic for ventolin on Monday, June 15 2015 @ 03:50 am CDT
Print Magazines Are Not Zombies
Authored by: nexium on Monday, June 15 2015 @ 04:11 am CDT
Print Magazines Are Not Zombies
Authored by: xenical buy online on Monday, June 15 2015 @ 04:54 am CDT
Print Magazines Are Not Zombies
Authored by: buy baclofen online on Monday, June 15 2015 @ 07:15 am CDT
Print Magazines Are Not Zombies
Authored by: retin-a on Monday, June 15 2015 @ 08:49 am CDT
Print Magazines Are Not Zombies
Authored by: zovirax for sale on Monday, June 15 2015 @ 09:20 am CDT
Print Magazines Are Not Zombies
Authored by: buy clindamycin on Monday, June 15 2015 @ 10:02 am CDT
Print Magazines Are Not Zombies
Authored by: amoxicillin 875 mg tablet on Monday, June 15 2015 @ 10:23 am CDT
http://amoxicillin-500-mg-without-pre...n.cf/#7512 amoxicillin 500 mg without prescription,
Print Magazines Are Not Zombies
Authored by: celexa tablets on Monday, June 15 2015 @ 10:44 am CDT
http://genericcelexa.se/#6141 buy generic celexa,
Print Magazines Are Not Zombies
Authored by: can you buy metfromin without a on Monday, June 15 2015 @ 11:57 am CDT
http://buymetforninwithoutprescriptio...e.tk/#8593 buy metfornin without prescription drugs online,
Print Magazines Are Not Zombies
Authored by: bactrim 800 160 on Monday, June 15 2015 @ 01:41 pm CDT
Print Magazines Are Not Zombies
Authored by: cheap tretinoin cream 0.25 on Monday, June 15 2015 @ 02:43 pm CDT
Print Magazines Are Not Zombies
Authored by: antibiotic erythromycin on Monday, June 15 2015 @ 03:35 pm CDT
Print Magazines Are Not Zombies
Authored by: canada cialis on Monday, June 15 2015 @ 06:12 pm CDT
Print Magazines Are Not Zombies
Authored by: generic cymbalta 60 mg on Monday, June 15 2015 @ 06:53 pm CDT
http://genericcymbalta.nu/#2168 generic of cymbalta,
Print Magazines Are Not Zombies
Authored by: cialis on Monday, June 15 2015 @ 07:24 pm CDT
http://cheap-cialis.gq/#1847 purchase cialis online,
Print Magazines Are Not Zombies
Authored by: tretinoin cream on Monday, June 15 2015 @ 08:05 pm CDT
Print Magazines Are Not Zombies
Authored by: cephalexin on Monday, June 15 2015 @ 10:20 pm CDT
Print Magazines Are Not Zombies
Authored by: allopurinol no rx on Monday, June 15 2015 @ 11:22 pm CDT
http://allopurinolnorx.pw/#3585 allipurinol online,
Print Magazines Are Not Zombies
Authored by: levitra on Monday, June 15 2015 @ 11:33 pm CDT
Print Magazines Are Not Zombies
Authored by: lisinopril on Tuesday, June 16 2015 @ 12:37 am CDT
http://costoflisinopril.nu/#7275 price of lisinopril,
Print Magazines Are Not Zombies
Authored by: related site on Tuesday, June 16 2015 @ 01:07 am CDT
http://tretinoincream01forsale.ga/#7325 non prescription tretinoin,
Print Magazines Are Not Zombies
Authored by: buy celebrex on Tuesday, June 16 2015 @ 07:06 am CDT
Print Magazines Are Not Zombies
Authored by: where to buy elimite on Tuesday, June 16 2015 @ 08:09 am CDT
Print Magazines Are Not Zombies
Authored by: amoxil 250mg on Tuesday, June 16 2015 @ 09:13 am CDT
Print Magazines Are Not Zombies
Authored by: valtrex on Tuesday, June 16 2015 @ 09:24 am CDT
Print Magazines Are Not Zombies
Authored by: tretinoin cream 0.1 buy online on Tuesday, June 16 2015 @ 09:45 am CDT
http://tretinoincream01.gq/#4396 tretinoin cream 0.1 buy online,
Print Magazines Are Not Zombies
Authored by: cialis non prescription on Tuesday, June 16 2015 @ 10:16 am CDT
Print Magazines Are Not Zombies
Authored by: viagra on Tuesday, June 16 2015 @ 11:42 am CDT
http://wherecanigetviagra.gq/#2457 buy generic viagra no prescription,
Print Magazines Are Not Zombies
Authored by: full article on Tuesday, June 16 2015 @ 03:56 pm CDT
Print Magazines Are Not Zombies
Authored by: viagra on Tuesday, June 16 2015 @ 04:28 pm CDT
Print Magazines Are Not Zombies
Authored by: viagra on Tuesday, June 16 2015 @ 10:33 pm CDT
Print Magazines Are Not Zombies
Authored by: retin-a on Tuesday, June 16 2015 @ 11:16 pm CDT
Print Magazines Are Not Zombies
Authored by: lexapro 20mg on Wednesday, June 17 2015 @ 12:09 am CDT
http://lexaprocom.nu/#6251 cipralex from india,
Print Magazines Are Not Zombies
Authored by: clomid on Wednesday, June 17 2015 @ 12:40 am CDT
http://generic-clomid.se/#3454 buy generic clomid,
Print Magazines Are Not Zombies
Authored by: sildenafil citrate generic on Wednesday, June 17 2015 @ 01:23 am CDT
Print Magazines Are Not Zombies
Authored by: methotrexate generic on Thursday, June 18 2015 @ 07:45 am CDT
Print Magazines Are Not Zombies
Authored by: tetracycline on Thursday, June 18 2015 @ 07:55 am CDT
Print Magazines Are Not Zombies
Authored by: avodart price on Thursday, June 18 2015 @ 10:12 am CDT
Print Magazines Are Not Zombies
Authored by: tretinoin cream on Thursday, June 18 2015 @ 10:43 am CDT
Print Magazines Are Not Zombies
Authored by: how to buy clomid online on Thursday, June 18 2015 @ 11:36 am CDT
Print Magazines Are Not Zombies
Authored by: buy clomid no prescription on Thursday, June 18 2015 @ 01:22 pm CDT
Print Magazines Are Not Zombies
Authored by: flagyl on Thursday, June 18 2015 @ 01:43 pm CDT
Print Magazines Are Not Zombies
Authored by: erythromycin base on Thursday, June 18 2015 @ 02:15 pm CDT
Print Magazines Are Not Zombies
Authored by: prednisone on Thursday, June 18 2015 @ 02:46 pm CDT
Print Magazines Are Not Zombies
Authored by: albuterol on Thursday, June 18 2015 @ 08:50 pm CDT
Print Magazines Are Not Zombies
Authored by: cheap ampicillin on Thursday, June 18 2015 @ 09:12 pm CDT
Print Magazines Are Not Zombies
Authored by: diamox on Thursday, June 18 2015 @ 09:32 pm CDT
http://diamoxonline.ml/#3382 diamox medication,
Print Magazines Are Not Zombies
Authored by: buy ampicillin online on Thursday, June 18 2015 @ 10:36 pm CDT
Print Magazines Are Not Zombies
Authored by: cephalexin 500 mg on Thursday, June 18 2015 @ 11:41 pm CDT
Print Magazines Are Not Zombies
Authored by: lasixs water pill on Friday, June 19 2015 @ 12:03 am CDT
http://lasix-water-pill.ml/#7109 buy lasix water pill,
Print Magazines Are Not Zombies
Authored by: generic for phenergan on Friday, June 19 2015 @ 12:23 am CDT
Print Magazines Are Not Zombies
Authored by: order valtrex onlines on Friday, June 19 2015 @ 01:16 am CDT
Print Magazines Are Not Zombies
Authored by: clomid for sale online on Friday, June 19 2015 @ 01:38 am CDT
http://clomidforsale.gq/#7349 clomid for sale online,
Print Magazines Are Not Zombies
Authored by: clindamycin on Friday, June 19 2015 @ 02:52 am CDT
Print Magazines Are Not Zombies
Authored by: sildenafil on Friday, June 19 2015 @ 03:03 am CDT
Print Magazines Are Not Zombies
Authored by: cymbalta on Friday, June 19 2015 @ 04:38 am CDT
Print Magazines Are Not Zombies
Authored by: prednisone on Friday, June 19 2015 @ 06:45 am CDT
http://buyprednisonecheap.ga/#4292 prednisone buy cheap,
Print Magazines Are Not Zombies
Authored by: cheapest prednisone no prescript on Friday, June 19 2015 @ 08:20 am CDT
http://prednisonewithoutprescriptionnet.pw/#7583 predisone with no presciption,
Print Magazines Are Not Zombies
Authored by: phenergan on Friday, June 19 2015 @ 09:02 am CDT
http://phenerganvc.ml/#8901 phenergan 50 mg,
Print Magazines Are Not Zombies
Authored by: cheap clomid online on Friday, June 19 2015 @ 10:36 am CDT
Print Magazines Are Not Zombies
Authored by: furosemide buy on Friday, June 19 2015 @ 11:51 am CDT