Discussing magazine creation, catalogs and other industry information

Welcome to MagazinePublisher Blog
Saturday, November 18 2017 @ 03:31 pm CST

Print Magazines Are Not Zombies

GeeklogPrint Magazines are not Zombies

The 'dark side' seems to be a popular subject these days with vampires, demons, and zombies. But if everyone who proclaimed the death of the print magazine years ago has today been transformed into fictional screen writers. Over the past two years there have been more magazine launches than closures. Some high profile title closures tend to capture the lime light and fuel the dooms sayers. However, reality is there are a lot of print magazine zombies out there being very successful and now even multiplying.

Remember the original sit down pizza parlors? The carry our pizza craze was going to put them out of business. Then the delivery craze was going to put them out of business. Then the take and bake and grocery stores were going to put them out of business. Well today there are more sit down pizza parlors then ever. People are still enjoying their pasta favorites in a variety of ways - all successfully and expanding the overall market.

Thereís a lot of positive talk about magazines these days ó interestingly, itís coming from the digital developers. Print magazines, are everything online publishers want ó they stand for something with their audiences, they have established rates based on a long tradition of buying and selling. The publisher can artificially limit supply by cutting pages. The print magazine-reading experience is different. Magazines may be losing circulation as some readers slowly shift online, but a printed magazine is still the ultimate engagement vehicle. People are more focused when reading print than when listening to radio or watching TV.

Meanwhile, online publishing is heading for trouble. Desktop ad spending is flat and falling as consumers shift to apps and mobile devices. Even Yahoo is rolling out new premium products for 'digital' magazines. There are only so many advertisers who will pay a premium for 'online' magazines given the reading experience is still different from printís. Lately, advertisers are shifting spending out of display and into video and programmatic advertising.

Unless you have a print magazine, and built that content brand - It will be increasingly hard to find a broad active niche to successfully launch and build an on-line magazine version only. The problemís going to be, advertisers are going to be shifting to programmatic, apps, and video.... or the ever newest craze to delivery the entertainment, information and focussed content to capture a market.

Yes- technology is changing and before the apocalypse comes for the printed magazine, it comes back to making a great product with great content - that people understand how to engage in.

I'll have a Large Pepperoni pizza and sit down down with my Car and Driver please.



Story Options

Trackback

Trackback URL for this entry: http://magazinepublisher.com/blog/public_html/trackback.php?id=2014072812555578

No trackback comments for this entry.
Print Magazines Are Not Zombies | 8,410 comments | Create New Account
The following comments are owned by whomever posted them. This site is not responsible for what they say.
Print Magazines Are Not Zombies
Authored by: fluoxetine 30 mg on Thursday, June 04 2015 @ 12:25 pm CDT
http://genericfluoxetine.cf/#8367 order fluoxetine online,
Print Magazines Are Not Zombies
Authored by: buy accutane from canada on Thursday, June 04 2015 @ 12:36 pm CDT
Print Magazines Are Not Zombies
Authored by: payday line of credit loan on Thursday, June 04 2015 @ 12:46 pm CDT
Print Magazines Are Not Zombies
Authored by: lisinopril diuretic on Thursday, June 04 2015 @ 01:28 pm CDT
Print Magazines Are Not Zombies
Authored by: acyclovir 5 cream on Thursday, June 04 2015 @ 01:38 pm CDT
Print Magazines Are Not Zombies
Authored by: large personal loans on Thursday, June 04 2015 @ 01:49 pm CDT
http://largepersonalloans.cf/#8841 lending tree personal loans,
Print Magazines Are Not Zombies
Authored by: lipitor 40mg on Thursday, June 04 2015 @ 02:00 pm CDT
http://lipitorgeneric.tk/#6702 cheap lipitor generic,
Print Magazines Are Not Zombies
Authored by: installment loans for bad credit on Thursday, June 04 2015 @ 03:53 pm CDT
http://installmentloansforbadcreditno...s.cf/#9231 payday loans in maryland no credit check,
Print Magazines Are Not Zombies
Authored by: solu medrol iv on Thursday, June 04 2015 @ 04:43 pm CDT
Print Magazines Are Not Zombies
Authored by: buy celebrex on Thursday, June 04 2015 @ 05:14 pm CDT
Print Magazines Are Not Zombies
Authored by: phenergan drug on Thursday, June 04 2015 @ 05:44 pm CDT
Print Magazines Are Not Zombies
Authored by: ventolin on Friday, June 05 2015 @ 01:13 am CDT
Print Magazines Are Not Zombies
Authored by: buy lasix on Friday, June 05 2015 @ 03:59 am CDT
Print Magazines Are Not Zombies
Authored by: website on Friday, June 05 2015 @ 04:19 am CDT
http://guaranteedinstallmentloansforb...t.cf/#2311 guaranteed installment loans for bad credit,
Print Magazines Are Not Zombies
Authored by: propranolol er 60mg on Friday, June 05 2015 @ 04:29 am CDT
Print Magazines Are Not Zombies
Authored by: additional info on Friday, June 05 2015 @ 05:41 am CDT
Print Magazines Are Not Zombies
Authored by: accutane price on Friday, June 05 2015 @ 06:02 am CDT
Print Magazines Are Not Zombies
Authored by: buy synthroid on Friday, June 05 2015 @ 07:26 am CDT
Print Magazines Are Not Zombies
Authored by: abilify cost without insurance on Friday, June 05 2015 @ 07:47 am CDT
http://abilifygeneric15mg.tk/#6556 abilify generic 15 mg,
Print Magazines Are Not Zombies
Authored by: order baclofen on Friday, June 05 2015 @ 07:57 am CDT
Print Magazines Are Not Zombies
Authored by: cost of clomid on Friday, June 05 2015 @ 01:59 pm CDT
Print Magazines Are Not Zombies
Authored by: propranolol on Friday, June 05 2015 @ 03:43 pm CDT
Print Magazines Are Not Zombies
Authored by: lipitor atorvastatin on Friday, June 05 2015 @ 03:53 pm CDT
Print Magazines Are Not Zombies
Authored by: buy nexium online on Saturday, June 06 2015 @ 08:59 am CDT
Print Magazines Are Not Zombies
Authored by: lexapro on Saturday, June 06 2015 @ 10:45 am CDT
http://wherecanibuycipralex.tk/#5489 where can i buy cipralex,
Print Magazines Are Not Zombies
Authored by: clomid on Saturday, June 06 2015 @ 10:56 am CDT
http://buyingclomidonline.tk/#2408 buying clomid on line,
Print Magazines Are Not Zombies
Authored by: online lasix without prescriptio on Saturday, June 06 2015 @ 11:17 am CDT
Print Magazines Are Not Zombies
Authored by: advair on Saturday, June 06 2015 @ 11:28 am CDT
Print Magazines Are Not Zombies
Authored by: get a payday loan on Saturday, June 06 2015 @ 11:59 am CDT
http://getapaydayloan.cf/#5618 payday loan legislation,
Print Magazines Are Not Zombies
Authored by: canadian pharmacy generic viagra on Saturday, June 06 2015 @ 01:34 pm CDT
Print Magazines Are Not Zombies
Authored by: bactrim on Saturday, June 06 2015 @ 05:10 pm CDT
http://buybactrimonline.nu/#7635 buying bactrim antibiotic online,
Print Magazines Are Not Zombies
Authored by: generic prednisone on Saturday, June 06 2015 @ 05:42 pm CDT
Print Magazines Are Not Zombies
Authored by: generic mobic on Saturday, June 06 2015 @ 05:53 pm CDT
Print Magazines Are Not Zombies
Authored by: where can i get a loan online wi on Saturday, June 06 2015 @ 06:13 pm CDT
http://quickcashloansbadcredit.ga/#2575 bad credit quick cash loans,
Print Magazines Are Not Zombies
Authored by: sildenafil citrate 100mg pills on Saturday, June 06 2015 @ 06:44 pm CDT
Print Magazines Are Not Zombies
Authored by: zithromax on Saturday, June 06 2015 @ 07:15 pm CDT
Print Magazines Are Not Zombies
Authored by: herpes acyclovir on Saturday, June 06 2015 @ 08:19 pm CDT
Print Magazines Are Not Zombies
Authored by: flagyl on Saturday, June 06 2015 @ 09:12 pm CDT
Print Magazines Are Not Zombies
Authored by: ampicillin on Saturday, June 06 2015 @ 09:42 pm CDT
Print Magazines Are Not Zombies
Authored by: buy medrol on Saturday, June 06 2015 @ 11:05 pm CDT
Print Magazines Are Not Zombies
Authored by: fast and easy loans on Saturday, June 06 2015 @ 11:58 pm CDT
http://fastandeasyloans.cf/#4252 fast and easy pay day loans,
Print Magazines Are Not Zombies
Authored by: buy elimite on Sunday, June 07 2015 @ 12:50 am CDT
http://buy-elimite.pw/#8003 permethrin topical cream over counter,
Print Magazines Are Not Zombies
Authored by: read full report on Sunday, June 07 2015 @ 01:11 am CDT
http://prednisonesteroids.cf/#2150 prednixone tables for sale,
Print Magazines Are Not Zombies
Authored by: generic avodart online on Sunday, June 07 2015 @ 03:37 am CDT
Print Magazines Are Not Zombies
Authored by: acyclovir on Sunday, June 07 2015 @ 04:30 am CDT
Print Magazines Are Not Zombies
Authored by: where can i buy prednisone on Sunday, June 07 2015 @ 04:50 am CDT
http://buyprednisonenoprescription.ml/#8830 buy prednisone no prescription,
Print Magazines Are Not Zombies
Authored by: ohio installment loans on Sunday, June 07 2015 @ 06:35 am CDT
http://cashadvanceinstallmentloans.tk/#1990 installment loans in st louis mo,
Print Magazines Are Not Zombies
Authored by: no prescription lasix on Sunday, June 07 2015 @ 07:48 am CDT
Print Magazines Are Not Zombies
Authored by: accutane on Sunday, June 07 2015 @ 08:20 am CDT
http://isotretinoinaccutane.tk/#1474 isotretinoin accutane,
Print Magazines Are Not Zombies
Authored by: fast cash advance online on Sunday, June 07 2015 @ 09:42 am CDT
http://fastcashadvanceonline.ga/#3830 fast cash advance online,
Print Magazines Are Not Zombies
Authored by: neurontin on Sunday, June 07 2015 @ 10:03 am CDT
Print Magazines Are Not Zombies
Authored by: online payday advance loans on Sunday, June 07 2015 @ 10:14 am CDT
http://onlinepaydayadvanceloans.ga/#3568 payday advance loans online,
Print Magazines Are Not Zombies
Authored by: iv solu-medrol on Sunday, June 07 2015 @ 11:17 am CDT
Print Magazines Are Not Zombies
Authored by: diflucan 100 mg on Sunday, June 07 2015 @ 11:27 am CDT
Print Magazines Are Not Zombies
Authored by: instant money loans on Sunday, June 07 2015 @ 11:37 am CDT
http://instantmoneyloans.cf/#1253 instant personal loans,
Print Magazines Are Not Zombies
Authored by: cialis online sicuro on Sunday, June 07 2015 @ 11:59 am CDT
http://cialisonlinesicuro.ml/#7586 cialis online sicuro,
Print Magazines Are Not Zombies
Authored by: prednisone on Sunday, June 07 2015 @ 12:51 pm CDT
Print Magazines Are Not Zombies
Authored by: cost of cipro on Sunday, June 07 2015 @ 02:36 pm CDT
Print Magazines Are Not Zombies
Authored by: tetracycline on Sunday, June 07 2015 @ 03:07 pm CDT
http://howtopurchasetetracycline.gq/#6286 tetracycline prescription,
Print Magazines Are Not Zombies
Authored by: hydrochlorothiazide on Sunday, June 07 2015 @ 05:06 pm CDT
Print Magazines Are Not Zombies
Authored by: direct personal loans on Sunday, June 07 2015 @ 05:26 pm CDT
http://directpersonalloans.tk/#8903 direct unsecured personal loan lenders,
Print Magazines Are Not Zombies
Authored by: cephalexin on Sunday, June 07 2015 @ 06:18 pm CDT
http://buy-cephalexin.nu/#3136 cephalexin for sale,
Print Magazines Are Not Zombies
Authored by: personal finance website on Sunday, June 07 2015 @ 06:39 pm CDT
http://personalloansforpeoplewithpoor...t.cf/#3138 can i get a personal loan with no credit,
Print Magazines Are Not Zombies
Authored by: pfizer viagra online on Sunday, June 07 2015 @ 07:32 pm CDT
http://pfizerviagraonline.gq/#4399 how can i buy viagra in us,
Print Magazines Are Not Zombies
Authored by: online payday loan direct lender on Sunday, June 07 2015 @ 08:04 pm CDT
http://onlinepaydayloandirectlendersonly.tk/#7282 guaranteed direct lender payday loans,
Print Magazines Are Not Zombies
Authored by: cialis on Sunday, June 07 2015 @ 08:24 pm CDT
Print Magazines Are Not Zombies
Authored by: cialis on Sunday, June 07 2015 @ 10:20 pm CDT
Print Magazines Are Not Zombies
Authored by: buy ciprofloraxin online on Sunday, June 07 2015 @ 10:30 pm CDT
Print Magazines Are Not Zombies
Authored by: vardenafil hcl 20mg on Sunday, June 07 2015 @ 11:12 pm CDT
Print Magazines Are Not Zombies
Authored by: where to buy cheap viagra on Monday, June 08 2015 @ 01:06 am CDT
Print Magazines Are Not Zombies
Authored by: fluoxetine on Monday, June 08 2015 @ 01:58 am CDT
Print Magazines Are Not Zombies
Authored by: augmentin 625 mg on Monday, June 08 2015 @ 03:31 am CDT
Print Magazines Are Not Zombies
Authored by: doxycycline hyclate 100 mg capsu on Monday, June 08 2015 @ 06:05 am CDT
Print Magazines Are Not Zombies
Authored by: payday loans without credit chec on Monday, June 08 2015 @ 07:16 am CDT
http://longtermpaydayloansonline.cf/#6856 long term payday loans online,
Print Magazines Are Not Zombies
Authored by: bactrim cost on Monday, June 08 2015 @ 07:47 am CDT
Print Magazines Are Not Zombies
Authored by: instant bad credit loan on Monday, June 08 2015 @ 08:17 am CDT
Print Magazines Are Not Zombies
Authored by: baclofen buy on Monday, June 08 2015 @ 09:09 am CDT
Print Magazines Are Not Zombies
Authored by: buy baclofen online on Monday, June 08 2015 @ 10:01 am CDT
http://baclofen20mg.cf/#8878 baclofen 10 mg no prescription,
Print Magazines Are Not Zombies
Authored by: ventolin on Monday, June 08 2015 @ 11:03 am CDT
Print Magazines Are Not Zombies
Authored by: veteran personal loans on Monday, June 08 2015 @ 11:34 am CDT
http://veteranpersonalloans.cf/#3128 personal finance software for mac,
Print Magazines Are Not Zombies
Authored by: cephalexin on Monday, June 08 2015 @ 11:54 am CDT
Print Magazines Are Not Zombies
Authored by: clomid on Monday, June 08 2015 @ 01:49 pm CDT
Print Magazines Are Not Zombies
Authored by: personal promissory note on Monday, June 08 2015 @ 02:31 pm CDT
http://lowestpersonalloanrates.ml/#8118 lowest personal loan rates,
Print Magazines Are Not Zombies
Authored by: keflex antibiotics on Monday, June 08 2015 @ 02:42 pm CDT
Print Magazines Are Not Zombies
Authored by: click here on Monday, June 08 2015 @ 03:45 pm CDT
Print Magazines Are Not Zombies
Authored by: elimite on Monday, June 08 2015 @ 04:27 pm CDT
Print Magazines Are Not Zombies
Authored by: doxycycline cost on Monday, June 08 2015 @ 04:38 pm CDT
Print Magazines Are Not Zombies
Authored by: generic avodart online on Monday, June 08 2015 @ 05:20 pm CDT
Print Magazines Are Not Zombies
Authored by: aciclovir 200 mg on Monday, June 08 2015 @ 06:54 pm CDT
Print Magazines Are Not Zombies
Authored by: nexium on Monday, June 08 2015 @ 07:36 pm CDT
Print Magazines Are Not Zombies
Authored by: cheapest alli on Monday, June 08 2015 @ 08:28 pm CDT
http://wheretobuyallipills.nu/#6517 where to buy alli pills,
Print Magazines Are Not Zombies
Authored by: quick online payday loans on Monday, June 08 2015 @ 10:44 pm CDT
http://onlinepaydayloansgeorgia.cf/#8935 online loans not payday loans,
Print Magazines Are Not Zombies
Authored by: generic for retin a on Monday, June 08 2015 @ 11:05 pm CDT
Print Magazines Are Not Zombies
Authored by: clomid 100 mg on Tuesday, June 09 2015 @ 12:39 am CDT
Print Magazines Are Not Zombies
Authored by: go here on Tuesday, June 09 2015 @ 01:20 am CDT
http://cialis-cost.gq/#7631 cialis cost comparison,
Print Magazines Are Not Zombies
Authored by: magic installment loans on Tuesday, June 09 2015 @ 03:14 am CDT
http://magicinstallmentloans.ga/#1793 legit installment loans,
Print Magazines Are Not Zombies
Authored by: neurontin on Tuesday, June 09 2015 @ 04:07 am CDT
Print Magazines Are Not Zombies
Authored by: neurontin on Tuesday, June 09 2015 @ 04:38 am CDT
Print Magazines Are Not Zombies
Authored by: buy tretinoin gel on Tuesday, June 09 2015 @ 05:19 am CDT
Print Magazines Are Not Zombies
Authored by: cymbalta on Tuesday, June 09 2015 @ 05:30 am CDT
http://buycymbalta.xyz/#1858 discount cymbalta,