Discussing magazine creation, catalogs and other industry information

Welcome to MagazinePublisher Blog
Saturday, April 29 2017 @ 10:05 pm CDT

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Welcome to Geeklog!

Geeklog

Welcome and let me be the first to congratulate you on installing Geeklog. Please take the time to read everything in the docs directory. Geeklog now has enhanced, user-based security. You should thoroughly understand how these work before you run a production Geeklog Site.

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Print Magazines Are Not Zombies

GeeklogPrint Magazines are not Zombies

The 'dark side' seems to be a popular subject these days with vampires, demons, and zombies. But if everyone who proclaimed the death of the print magazine years ago has today been transformed into fictional screen writers. Over the past two years there have been more magazine launches than closures. Some high profile title closures tend to capture the lime light and fuel the dooms sayers. However, reality is there are a lot of print magazine zombies out there being very successful and now even multiplying.

Remember the original sit down pizza parlors? The carry our pizza craze was going to put them out of business. Then the delivery craze was going to put them out of business. Then the take and bake and grocery stores were going to put them out of business. Well today there are more sit down pizza parlors then ever. People are still enjoying their pasta favorites in a variety of ways - all successfully and expanding the overall market.

There’s a lot of positive talk about magazines these days — interestingly, it’s coming from the digital developers. Print magazines, are everything online publishers want — they stand for something with their audiences, they have established rates based on a long tradition of buying and selling. The publisher can artificially limit supply by cutting pages. The print magazine-reading experience is different. Magazines may be losing circulation as some readers slowly shift online, but a printed magazine is still the ultimate engagement vehicle. People are more focused when reading print than when listening to radio or watching TV.

Meanwhile, online publishing is heading for trouble. Desktop ad spending is flat and falling as consumers shift to apps and mobile devices. Even Yahoo is rolling out new premium products for 'digital' magazines. There are only so many advertisers who will pay a premium for 'online' magazines given the reading experience is still different from print’s. Lately, advertisers are shifting spending out of display and into video and programmatic advertising.

Unless you have a print magazine, and built that content brand - It will be increasingly hard to find a broad active niche to successfully launch and build an on-line magazine version only. The problem’s going to be, advertisers are going to be shifting to programmatic, apps, and video.... or the ever newest craze to delivery the entertainment, information and focussed content to capture a market.

Yes- technology is changing and before the apocalypse comes for the printed magazine, it comes back to making a great product with great content - that people understand how to engage in.

I'll have a Large Pepperoni pizza and sit down down with my Car and Driver please.



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Magazine Publishers See Stability

GeeklogThe first half of 2014, 93 magazines launched, and 30 closed, according to MediaFinder.com-the largest online database of U.S. and Canadian publications.
During the first half of 2014, the top category for new launches was "regional interest" with six new print titles such as 12th & Broad and The Sip. In the "craft" category, new magazine launches include Craft Beer & Brewing and Willow & Sage. Other new titles in the first half of 2014 are Barbecue America and San Francisco Cottages & Gardens.
For the first half of 2014, the ceased magazines includeDiabetic Cooking, Scene (NY), and 13 automobile titles from TEN: The Enthusiast Network (formerly Source Interlink Media).
Compared to the same period last year, there were 30 closures this year and 29 magazine closures last year. At the same time 93 new magazines launched this year compared to 97 in 2013.
It appears that the magazine industry may be stabilizing. Two venerable magazines, Jet and Ladies Home, have dropped their print editions.
In the business-to-business magazine sector, 15 new titles launched, such as IEEE Cloud Computing Magazine, during the first half of 2014, compared with 14 new titles in 2013. During the same period, five b-to-b titles closed, including Seafood Business, while nine magazines closed in 2013. In addition, Computerworldand CSO dropped their print editions during the first half of 2014.
MediaFinder®, a media property of Oxbridge Communications®
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New Hispanic Magazine for Moms

GeeklogNew Hispanic Magazine for Moms
Leading magazine publisher Meredith announced Tuesday that it plans to launch a new magazine aimed at second-generation Hispanic moms.
The new English-language magazine will take the brand 'Parents' Latina and is schedule to debut in the spring of 2015 and appear as a quarterly. Meredith already owns Parents and publishes the Spanish-language Ser Padres eight times a year.
Census data shows that one out of four children born in the US is Hispanic and that will grow to one out of three by 2030, according to the company.
Parents Latina should have tremendous appeal to the growing market of second generation Hispanic moms, who crave cultural relevance in their media but prefer to consume in English.
No editors have yet been tapped for the new magazine, which will have a guaranteed rate base circulation of 700,000.
Meredith also announced that it is scuttling Ladies' Home Journal as a monthly after the current issue.
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QR Codes and Magazines

GeeklogThe use of QR Codes expands in Magazines

Why are QR Codes becoming so popular and are now commonly seen in many consumer magazines?

#1 They are free and simple to create
#2 They are free and simple to use
#3 They are accessible to every brand marketer and advertiser
#4 Creating QR Codes requires no special technology
#5 It can direct readers to a special campaign or specific page
#6 The QR code can track which lists, pages, or other slices of your marketing get the hits and are most effective.

The use of these 2D barcodes and other image recognition technologies to connect printed pieces to readers mobile devices is exploding. When it comes to advertising, the QR Code is quickly growing to become king of them all. There has been a continual and steady growth in consumer magazine scanning behavior. Activated pages grew 150% in the magazines recently surveyed. The survey covered a wide variety of technologies including QR Codes and image recognition. In editorial pages, the number one activation type was image recognition. In advertising pages, it was QR Codes.

Some very simple best tips for taking advantage of QR Codes in your magazines:
Point to Web pages specific to the campaign, not to a corporate main site.
Mobile-optimize all pages.
Make the code worth scanning. The reader should find something of value on the page, whether it’s a discount, “how-to” video, or relevant product information and customer reviews.
Follow the guidelines for the best practices in optimizing QR Code readability.
Test your codes before deploying them to make sure everything is working properly.
Are there fancier ways to use QR Codes? Yes, but it can also be as simple as this. Think like the person that will be scanning the code. When they scan it, what will they expect to see? What would be of most value to them? Optimize your QR code for readability, and track your results.
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HGTV and Food Network magazine Here they Grow Again!

GeeklogMagazines are alive and well with a flurry of recent publications announcements of circulation growth.

Hearst Magazines announced that both HGTV Magazine and Food Network Magazine will be increasing rate bases in 2015.

HGTV Magazine will increase its rate base twice in 2015, from 1.0 million to 1.1 million with the January/February issue, and to 1.2 million with the July/August issue. Food Network Magazine will grow from 1.65 to 1.7 million with the January/February issue.

The change will be FNM's 12th increase in the six years since its launch, and the fourth and fifth during HGTV's two years of publication. The upward momentum for both magazines has been evident in their continuing growth. After HGTV's June/July 2012 launch with 500,000 opening rate base, it quickly rose to 700,000 in January 2013, then to 800,000 in July/August 2013 and again to 1 million in January 2014.
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Hudson News Distributors and Harrisburg News Company Join forces

GeeklogIt was announced that effective June 30, 2014, Harrisburg News Company and
Hudson News Distributors LLC will become one company.

The combined entity will provide distribution and merchandising services to over 16,000 customers throughout the entire Northeast and Mid Atlantic areas of the U.S.

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Time Inc Goes it alone

GeeklogTime Inc. is now the only publicly traded company in the U.S. focused just on magazines, putting even more pressure on the publisher to adapt quickly to the Internet.

The company, which began trading last week under the ticker symbol TIME, expects another drop in sales this year by as much as 5 percent, excluding the magazines it acquired from American Express Co. in September. TIME will also have to make payments on $1.4 billion in debt it raised for the purposes of the spinoff. About $590 million of that amount will be used to fund a one-time dividend payment to Time Warner shareholders.

Unlike other media companies that own other business lines, it doesn’t have the help of assets such as a TV station or a book unit that might shore up its still-falling advertising and circulation revenue. Instead, Time Inc. must rely solely on the popularity of its titles, such as Sports Illustrated or People. The company will therefore have to innovate faster than its competitors, a tough prospect for an almost century-old publisher with about 7,700 employees. Chief Executive Officer Joe Ripp, known more for his acumen than his Internet savvy, has cut staff and is investing in digital talent to build online businesses around Time Inc.’s well-known magazine brands.

Going solo does have some advantages. New York-based Time Inc. will be able to invest profits in its own business rather than kicking them up to Time Warner. The publisher had free cash flow of $384 million last year, and could use similar funds this year for possible acquisitions or other investments.